Now
What I’m focused on these days.
42 Acorns
I run a tiny AI product lab called 42 Acorns. It’s mostly me, plus some fractional hires I bring in when needed. We build toys. Toys are functioning projects I can hand to a few users and say “Look what I made! Isn’t it fun? It kinda does this thing.”
Success metric = whether users feel a spark of joy when they try it. One of these toys may some day graduate into a money-making business. The primary goal is to scratch my own itch and seeing where the experiments lead.
Bookling
Current toy is a children’s storybook creation tool called Bookling. Tech stack: Rails 8 monolith + React/TypeScript editor; AI agent pipeline (story → prompt → review); Flux + Nano Banana image gen.
Bookling has had a few very happy customers already, and I’m iterating on a v2. As of today I’m experimenting with a Canva-like WYSIWYG co-creation system so parents and kids can make books together with high-quality, consistent art.
Here’s what one customer recently wrote me:
“The process was clear and easy to follow, and I loved being able to shape the theme, setting, and storyline. The result was a beautifully illustrated, sweet, funny, truly personalized book. My nephew Gus has been reading it to his dog Decoy — his ‘sidekick’ from the story. 10/10 would recommend for anyone looking for a unique, meaningful, and educational gift.”
Collaborating
I occaisionally work with startups/founders — not just as an “advisor,” but hands-on. Small, focused sprints where we actually build or test something together. That might mean prototyping an AI workflow, shipping a stuck feature, validating an idea end-to-end, creating internal tools, or interviewing candidates in a hiring funnel.
Writing
I started a Substack recently called Infinite Games. I try to write once every 2 weeks, mostly about product engineering, startups, and life lessons.
Parenting
A lot of my creative energy loops back into my kids — their stories, their worlds, their curiosity. Even Bookling’s earliest prototypes basically started at home.
Inspired by Derek Sivers’ now page movement.