Generative Procrastination: Shipping Fast Without Progressing
Gaurav Chande / August 22, 2025 (477 Words, 3 Minutes)
I was a bit alarmed looking at some of my recent code commits:
- Improve spacing and typography consistency across the site
- Improve inline link styling and color consistency
- Reorganize Photos section to full-width layout
- Improve mobile layout density and readability
- Fix frontend test quality and eliminate anti-patterns
- Refactor endpoint_form_controller to follow Stimulus best practices
Looks productive, right? Except I spent hours making barely visible changes to my blog and projects while avoiding the actual work I needed to do. Welcome to generative procrastination: where AI helps you avoid real work at superhuman speed.
Traditional procrastination had natural limits. Want to reorganize your desk instead of writing that proposal? Fine, but how long can you really spend arranging pens? Want to refactor that old code instead of tackling the gnarly bug? Sure, but eventually you’d hit the tedium wall and give up.
AI has permanently destroyed those limits.
Now I can generate infinite busywork that looks, feels, and commits like real work. I can refactor entire areas of a codebase in an afternoon. I can build elaborate CLI tools to solve problems I sparingly have. And it all happens at lightning speed, leaving a trail of commits that would make anyone feel very good.
It’s a perfect dopamine loop. Every prompt answered, every file updated, every test passing. It’s a casino-grade reward system. You’re not scrolling Twitter; you’re shipping. You’re not watching YouTube; you’re building. Your brain can’t tell the difference between motion and progress anymore.
When you browse Reddit for three hours, you know you’ve wasted time. The guilt of traditional procrastination is immediate and useful. But when you’ve spent those same three hours pair-programming with Claude to build a comprehensive Tailwind component library for your side project? That’s different. You’ve got output. Tangible, deployable, completely unnecessary output. That’s generative procrastination.
The most dangerous part is how it hijacks our identity as builders. We’re the people who ship, who get things done, who bias toward action. AI tools let us maintain that identity while completely avoiding the hard, important work. It’s like a gym where every machine is set to zero resistance but still shows you burning calories.
I’ve watched myself do this for a while now. For example, I have a customer waiting for their children’s storybook to be updated with suggested edits. It means learning how to upscale all the illustrations, recreate some illustrations, redoing the layout, and communicating to the customer. But here I am, redesigning and refactoring my projects super fast. It’s just so easy to pair with Claude and quickly knock things out that used to take a long time!
The output is often genuinely good. That refactored code? Actually cleaner. That documentation? Actually helpful. We’re not making garbage; we’re making high-quality irrelevance at unprecedented speed.
So how do you catch yourself? Here’s the tell: you’re using AI for the well-defined, fun stuff instead of the messy, important stuff. The real question is: “Would I prioritize this task if I had to code it manually?” The strategic thinking, the ambiguous problems, the human conversations still feel like work because AI can’t instantly solve them. And that’s exactly why they’re the real work.
The fix isn’t to avoid AI tools. It’s to be ruthlessly honest about what actually matters. Ask yourself: “Am I solving a real problem or just enjoying the process of solving?”
Sometimes the answer will be “I’m just enjoying the process,” and that’s fine. We all need our outlets. Like this article itself is for me. But let’s call it what it is: recreation, not work. The danger is in lying to ourselves about what we’re doing.
The real thinking still happens with a pen and paper, far away from AI. But good luck explaining that to your contribution graph. Anyway, I should stop writing about generative procrastination and tackle that user feedback I got for Bookling. Right after I fix the typography one more time?